The inhabitants of Pakistan have created a rich Craft heritage over at least 5000 years. Periodic migration and settlements across the Indus Valley by Persians, Greeks, Arabs, and Muslims have added their distinct cultures to Pakistan’s Artisan-maker heritage. Crafts activities are distributed extensively through Pakistan’s four provinces and are found in both urban and rural environments. It is estimated that crafts and related employments represents a significant source of employment in Pakistan at approximately 15% of all national employment. Craft industries, furniture making and handloom industries have traditionally been widespread secondary employment activities in Pakistan (UNCTAD 2010). It is important to point out that most of activity in the craft sector is still informal and comparatively undocumented (WIPO 2011), and therefore the true size of the sector is unknown. Craft practices are intimately connected to both place and home. Currently a very large majority of crafts are produced for personal and family use only and the income from most crafts is estimated at less than daily labour rate in the country (WIPO 2011). Quality of product is a recognised issue, as is lack of copyright (WIPO 2011). Although Pakistan is in the top 10 exporting countries for crafts, at the moment this sector is reported to contribute very little to GDP, but significantly to employment and therefore represents an important opportunity.
Hence initiating this project will provide an initial platform to display Visual Arts and & Crafts of KPK Artisans. It will also boost self-employment as well as contribute towards GDP of the country. With this project, we will get opportunity to begin the process of copyrighting genuine craftsmen and artisan work.
The primary objective of the intervention is to provide an environment that helps local Arts and Crafts industry to have recognition across the country and globe coupled with promotion of culture.
With this initiative a centralized platform including e-commerce facilities would be made available to Arts and Craft producers, particularly of rural areas to properly market their products.
To develop an optimized distribution network and supply chain management.
To identify the market potential, nationally and globally.
To ensure proper balance between cultural and commercial value of the Crafts products.
To contribute in poverty elevation via foreign earning and employment opportunities.
Promotion and proper projection of the local culture, heritage, traditions, costumes, skills and talent etc at local and international level.
Acknowledgment and encouragement of the local Artisans.